Example report · fictional project
Récolt, through Banast
This is exactly what you get for $24: every chapter, every decision, the verdict and the plan. Récolt is a made-up project, so you can read everything without exposing a real founder.
- Project: 66 out of 100
- Market: 64 out of 100
- Customers: 56 out of 100
- Competition: 59 out of 100
- Offer: 53 out of 100
- Model: 53 out of 100
- Acquisition: 34 out of 100
“Farms want Récolt, but they can't find it yet, and a flat monthly price scares them off in winter.”
Customers and market hold the score up: the pain is real and the farms are easy to group. Acquisition caps it: no channel brings farms in yet at a cost Récolt can carry. Fix the way farms hear about you first, then the price.
Chapter 1 · Your project
What Récolt sells, to whom, and where
- Sells
- Online pre-orders for weekly veg boxes, and pick-up point management
- To
- Small vegetable farms selling direct to families
- Where
- France first, starting in Provence
- Stage
- Prototype, five farms using it for free
Founder's decision: Récolt is a tool for farms, not a marketplace for families.
Chapter 2 · Your market
Three segments, sized with sources
| Segment | Size | Ready to pay | Yearly spend | Source |
|---|---|---|---|---|
| Farms selling veg boxes direct | 6,800 | 38% | €280 | found |
| Community-supported farm groups | 2,100 | 45% | €200 | found |
| Market gardeners with a farm shop | 9,500 | 18% | €240 | estimated |
Founder's decision: Récolt targets 4% of the first segment within three years.
Chapter 3 · Your customers
Personas, and exactly where to find them
Camille, organic grower
Sells 120 boxes a week, takes orders by text message, loses Sunday evenings to spreadsheets.
Find them: Regional organic growers' network, a farmers' Facebook group, the spring farm fair
Julien, farm group coordinator
Volunteer who runs pick-ups for 60 families, and chases payments by hand.
Find them: Community farming federation, r/homestead, a podcast on local food
Sophie, farm shop owner
Wants to sell online without paying a marketplace a 15% cut.
Find them: Rural shop owners' forum, the regional chamber of agriculture
Chapter 4 · Your positioning
The market map, and your sentence
“For small vegetable farms that sell boxes direct, Récolt is the pre-order tool that takes ten minutes to set up, unlike marketplaces that take a cut of every sale.”
Chapter 5 · Your offer
Your price, ranked against the market
- FarmBox Pro€49 / month
- Récolt€29 / month
- Cagette€15 / month
- Marketplace12% per sale
Banast's take
Récolt sits in the middle on price and at the top on ease of setup. The problem is the shape, not the level: a flat monthly fee costs a farm as much in January, with 20 boxes, as in July, with 200.
Chapter 6 · Your acquisition
Channels, your time, and what a farm costs
| Channel | Cost per farm | Verdict |
|---|---|---|
| Pick-up point posters | €35 | Start here |
| Farmers' Facebook groups | €90 | Worth testing |
| Farm fairs | €320 | Too expensive for now |
Chapter 7 · Your model
When Récolt pays its founder
- LTV
- €967
- CAC, blended
- €140
- Break-even
- 17 farms
- Pays a salary at
- 117 farms
Action plan
Go from 55 to 64 in 2 weeks
| # | Action | Impact | Effort | Week |
|---|---|---|---|---|
| 1 | Sell at the farm gate, not only online | +4 | 2 days | 1 |
| 2 | Price per box, not per month | +3 | 3 days | 1 |
| 3 | Import the spreadsheet farms already use | +1 | 5 days | 2 |
| 4 | Publish one number from a real farm | under 1 | 2 days | 2 |
Now do it for your project
Start with the free pre-audit. No account needed.